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A former big advertising exec who sold his tech firm to AT&T raised $10 million for his new startup before it even had a name
  • Ad-tech veteran Brian O'Kelley is launching a new startup called CMDTY that is focused on streamlining the trading and logistics industry.
  • O'Kelley initially wanted to self-fund the stealth company for the first year but has secured $10 million in Series A funding from venture capital firms Venrock and Rucker Park.
  • O'Kelley is cofounding the company with Andrea Aranguren, a physical commodities exec who has worked at Goldman Sachs and IHS Markit.
  • A number of tech firms are looking to shake up the logistics industry with blockchain technology, but face challenges with creating standards and eliminating hefty paperwork.
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Full "The Business Insider: The Money Game" article

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